LUUP is the platform that turns customers, creators and fans into measured, attributed revenue – for the world's biggest brands.
Your community
is already selling – untracked
4.5%
of every attributed sale, with LUUP platforms
MMarcus bought $89+$10.68
Lifetime royalties
$1,273.41
Community-powered commerce for global enterprises · built in the UAE · live with clients across the US, UK, Europe and the Gulf01 / 22
/ 02Investment snapshotConfidential
Proof today. A machine tomorrow.
Community-powered commerce for global enterprises – built in the UAE, live with clients across the US, UK, Europe and the Gulf.
Actual↗
Bootstrapped revenue
Recognised H1 2026 – no external capital consumed.
$0k
Communities that sell – measured & rewarded
customerscreatorsfans
Illustrative
$54–68m
recurring revenue potential at Month-24 scale – driven by ~$100m monthly attributed GMV.
Target↗
Enterprise clients
Contracted by end-2027 · 10 by end-2026.
0
The three beliefs
01 Paid media is breaking – owned communities replace rented reach.
02 One platform that recruits, equips, tracks & pays beats five point tools.
03 Enterprise anchors compound – LUUP is already inside four countries on three continents.
$1.4m annualised equivalent – not ARR02 / 22
/ 03The problemConfidential
Brands are renting growth from channels they don't own.
01
Acquisition costs keep rising while brands own less of the audience they pay to reach.
02
Creator, affiliate, referral, loyalty and UGC tools run in silos – five dashboards, no single view of who actually sells.
03
The people who genuinely drive sales are invisible to the brand and unrewarded.
Paid CAC up 65% in five yearsOrganic reach ~2%88% trust peer recommendations over ads
Sources: ProfitWell, FirstPageSage, Bliss Point Media
The missing layer is infrastructure that turns an existing community into an owned, measurable commerce channel.
5 tools · 5 contractsno attribution
Ad spend↑ rising, unprovable
No unsourced market statistics appear anywhere in this deck03 / 22
/ 04Community commerceConfidential
WHAT WE MEAN BY COMMUNITY COMMERCE
The answer isn't better ads. It's a different model.
Community commerce turns customers, creators and fans into a measured revenue channel – recommendation, participation and community identity, tracked person-by-person and rewarded with ongoing royalties instead of one-off discounts.
OLD MODELCOMMUNITY COMMERCE
One-off discounts
→
Ongoing royalties
Single transactions
→
Recurring participation
One-tier referral
→
Multi-tier community growth
Passive word-of-mouth
→
Gamified missions
Modelled attribution
→
Person-level, trust-grade attribution
They recruit.
They persist.
They compound.
LUUP turns customers into revenue-generating communities – the infrastructure layer for owned growth.04 / 22
/ 05Why nowConfidential
The window is open – and it's widest here.
Attribution broke advertising
Privacy changes gutted paid-social tracking – attributed, person-level commerce is the replacement.
Trust moved to people
AI content floods feeds – recommendations from real community members are the scarce, converting asset.
The tooling era failed
The 2021 creator-tool generation died on unprovable value. What survived charges on measured revenue – LUUP's model from day one.
400 named accounts × mature-client ACV = the opportunity from the named pipeline alone.
Founded in the UAE – a launchpad, not a limit
Direct access to Gulf enterprise retail – Alshaya alone operates 50+ global brands across the GCC and beyond – alongside a client roster already spanning four countries.
One base, four client countries. Enterprise retail groups here run portfolios, not single brands – and LUUP is already inside the room.
Global platform · founded in the UAE · clients on three continents05 / 22
/ 06How the platform worksConfidential
One loop. Four jobs.
Every stage feeds the next – and every sale is attributed to the person who drove it.
01
Recruit
MissionsInvites
Turn customers, creators and fans into a named advocate network.
02
Equip
StorefrontsUGC tools
Give every advocate a shoppable storefront and content to share.
03
Track
AttributionPerson-level
Every sale mapped to the person who drove it – no modelled fog.
04
Reward
WalletsRoyalties
Payouts that keep sellers selling – lifetime, not one-off.
Live platform – real product UI shown on slide 1206 / 22
/ 07How the company is builtConfidential
Our engines
One platform. Three engines.
Scale engine↗
Elevate Enterprise transformation – where this round goes
01
Proof engine↗
LUUP One × Combat Market Productised platform, tested on our own community
02
Cash engine↗
Bespoke Advance-billed delivery – funds runway
03
One P&L, one roadmap. Elevate is the business we scale, the lab proves repeatability, and Bespoke pays the bills – with its revenue share declining by design.
Bespoke share of revenue – today
Trajectory to 2027declining by design
Two growth engines + one protected cash engine – not three businesses07 / 22
/ 08Business model & unit economicsConfidential
A recurring floor. A performance engine. Named layers on top.
Elevate – turnkey enterprise pricing · how per-client revenue compounds
1 · Base platform£10,000 / mo recurring
2 · Attribution fee4.5% of attributed revenue
3 · Payout infrastructure1.5% of advocate payouts
4 · Managed growthpriced per account
5 · Community access & servicespriced per account
Clients start on layers 1–3 and expand upward – per-client revenue compounds without renegotiating the base.
LUUP One × Combat Market – the productised platform
£10,000 / month + 4.5% of attributed revenue + 1.5% of advocate payouts
Combat Market runs on standard LUUP One pricing – the same model we sell, proven on our own community.
Bespoke – scoped delivery
Priced individually by engagement scope
Advance-billed, funding runway before delivery. No rate card by nature of the work.
The chain – always shown together
GMV
attributed
→
4.5%
take
→
Net revenue
+ £10,000 floor
Unit economics – mature enterprise client
Annual revenue per clientcomputed at contract
4.5% is the current LUUP One rate – enterprise rates may vary for guaranteed volume08 / 22
/ 09Traction & financial realityConfidential
$700k in six months. Zero raised. Growing.
$0k
Actual
H1 2026 recognised revenue · external capital consumed: $0
Every pound of that revenue was earned from enterprise delivery – no external capital, no runway bought with someone else's money.
Milestone gates to $100m monthly GMV – with the revenue chain attached.
$100m /mo GMV ≈ $54–68m annual recurring revenue
Anchor contracts · first live Elevate deployment · Combat Market relaunch
H2 2026
~$5m /mo GMV
10 contracted · 3–5 live or launching
H1 2027
~$25m /mo GMV
15–20 contracted · repeatable implementation
H2 2027
~$60m /mo GMV
30 contracted · majority live or expanding
Jul 2028
$100m /mo
■ ~$80m Elevate ■ ~$20m LUUP One + eco
All bars are targetsBase case ≈ $2.7m monthly attributed GMV per mature client.
Targets, not forecasts – milestone gates control spend.18 / 22
/ 19The teamConfidential
Operators who've already done it.
Stewart Lochrie
Founder & CEO – opened the enterprise doors
Max Hussain
Head of LUUP One & Elevate
Stephen Sheppard
Head of Bespoke & Legacy
Mark
Fractional CTO → full-time platform lead, funded by round
Richard Marshall
Commercial
Neil Richmond
Operations & Delivery
Senior platform hirefunded by this round
Advisory & governance
Founder-led validation, ready to become a repeatable machine19 / 22
/ 20What success could be worthConfidential
What success could be worth.
Illustrative sensitivity
Recurring revenue at Month-24 scale, valued at sector revenue multiples.
$54m revenue × 5xBase
$0m
Enterprise value
$61m revenue × 6xMid
$0m
Enterprise value
$68m revenue × 7xUpside
$0m
Enterprise value
Illustrative scenarios at sector revenue multiples – not projections20 / 22
/ 21The askConfidential
The ask
We are raising
$0 million
$7m pre-money
To move LUUP from founder-led validation to a repeatable enterprise machine.
What $1M achieves
01A reusable enterprise deployment architecture – every client faster and cheaper to onboard
0210 enterprise clients contracted by December 2026
03$3m+ recurring run-rate by end-2027 – past the Series A bar
Use of funds
35%
25%
25%
10%
5%
Sales & GTM
Enterprise platform architecture
Enterprise sales
Ops
Buffer
$1m raise at a $7m pre-money valuation21 / 22
/ 22Why invest nowConfidential
join the loop
The platform is built. Revenue is proven. The doors are open.
$0k
Proven – H1 2026
0
Clients by 2027 · target
$54–68m
Recurring potential · illustrative
Ownership for the people who create the value.
$1m to move LUUP from founder-led validation to repeatable global scale.
Stewart – Founder / CEO
stewart@luup.com
Confidential. Contains forward-looking statements, targets and illustrative scenarios that are not guarantees of future performance. Figures marked actual are recognised H1 2026 results; all others are targets or illustrations subject to Finance, Commercial and legal approval.
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